Kids follow Broad way

Kwik Cricket
Stuart Broad

Stuart Broad both batted and bowled with the youngsters

Rising England star Stuart Broad took a trip down memory lane to help launch this year's ASDA Kwik Cricket Competition.

The fast bowler joined dozens of kids on Friday at Thurgarton Cricket Club in Nottinghamshire, revisiting his younger days as he joined in the action.

Broad the batsman faced a number of deliveries from the enthusiastic youngsters although he did manage to run out his partner attempting a quick single.

He then hurled a few deliveries down before posing for numerous photos and signing autographs.

"It's great to see the enthusiasm down here," said the 21 year old. "They are all enjoying playing Kwik Cricket.

"It takes me back a little bit, about ten years when I was playing at Egerton Park. I remember playing Kwik Cricket. It's where you learn your trade - you can bat, bowl and field. You get to try everything.

"It's such a great way of playing cricket. Young lads and ladies can play. It's a great start. I really enjoyed it when I played, as much as I do now."

Brunt And Taylor

Katherine Brunt and Sarah Taylor joined in with the launch

England's Ashes winning women cricketers Sarah Taylor and Katherine Brunt joined Broad for the launch, mixing with the youngsters between matches.

"I have not seen so many kids playing Kwik Cricket," said Taylor, who used to play the game as a child.

"Our local district coach came to our school. He asked if I wanted to join in. I loved it and have been playing ever since.

"It's a simple game, easy to understand for kids and is fun. It gets everyone together too."

This year's competition has seen a 23 per cent increase in teams competing and a phenonemonal rise in girls taking part, up 97 per cent on last year with over 25,000 girls aged seven to 11 registered to take part.

The growth in Kwik Cricket reflects the increased participation in all levels of the recreational game which has seen a 27 per cent increase nationally and a 45 per cent increase in women and girls' cricket in 2008.

Kwik Cricket is now on the curriculum at over 8,000 primary schools which together with over 4,500 ECB affiliated cricket clubs provides an introduction to cricket and with record numbers participating again this year, the initiative is one of the largest primary school programmes in England and Wales.