Running Recruitment Campaigns

V - inspiring A Million

Before you begin your campaign it is important to have a clear idea of what roles the club requires and the commitment you are asking the volunteer for.

Try to steer away from a long list of tasks required for the position. Use a role description as guidance for volunteers; try to make the role sound fun and not too daunting (your local volunteer centre could help with this).

Template role descriptions are available to download and edit to meet the need of the club.

Identify opportunities for recruiting volunteers:

Once the role has been defined, think of where would be the best place to find the right person for the job.

For example, if you need someone to update the website, think about what people would be most likely to be interested and where would be the best place to reach them. Some ideas are as follows:

  • A young person who has an interest in IT and has a good level of IT skills?
  • A poster in the IT department at a local FE College or Sixth Form?
  • The IT professional who works for one of your sponsors?

Adapt your club membership form to ask any new members about any time they may have available or any skills they may have to offer. Also, as part of your annual membership renewal process, ask existing members of their skills and if they have time to spare to help the Club. The fact you are asking for this information might just prompt somebody to offer his or her help.

Use effective recruitment methods for attracting volunteers

ECB have created 'Be Involved’ Club Volunteer Recruitment posters and postcards for cricket clubs to use when recruiting volunteers.

Be Involved Poster

They cover a number of areas which are:

  • General Volunteering
  • Coaching
  • Grounds and Facilities
  • Building Partnerships between clubs and schools

There is a poster for each area which can be downloaded as a word document so you can enter your club's details electronically, or as a PDF for you to print off and enter the details by hand.

There are also double-sided postcards for each of the four areas which are only available as a PDF and finally a concertina leaflet which is a fold out of all four posters in an A5 size with information on each area.

Be Involved Poster

Please use these however you see fit to invite more volunteers to 'Be Involved' in your club, especially if you are in the process of organising your NatWest CricketForce event!

Visit the Volunteer Organisations and Useful Contacts sections to identify volunteer recruitment organisations and contacts to aid in the recruitment of volunteers to your organisation.

There are many ways of attracting volunteers, the different approaches your Club can take are as follows:

  • Mass recruitment – Is a good idea if you are looking for volunteers generally without particular roles in mind.
  • One to One Network – This is word of mouth, but in a proactive way. It involves thinking of volunteers and contacts you already have and also who they may know.
  • Partnerships – This is all about linking up with other agencies that can help you to recruit. The most common form of this is your local volunteer centre but local schools, colleges and universities, local authorities and county sport partnerships can all help.
  • Targeted – This is the best method when you want to recruit a person with certain skills and abilities for a specific job.

Now, here are some examples of how you can put these methods into practice. It is not an exhaustive list – you may have some unique, wacky and effective methods of your own! Try and make sure you always provide as much information about the work involved as possible.

  • Press releases – combine a volunteer ask with a news release, or do it as an article in its own right! Why not try and get this into the sports pages of your local paper?
  • Advertise – There are lots of opportunities to advertise, in an event programme, your local press, at the swimming pool reception. An advert needs to be specific to the role you want to recruit for and should include contact details, location of the opportunity and a brief description of what is involved, both work and benefits-to-the-volunteer.
  • Existing volunteers - Ask current volunteers to identify people who might be interested in taking over from them. Also ask current volunteers why they have undertaken that particular role and what benefits they feel they have got from doing it.
  • Place posters in appropriate places such as schools, shops and offices. Make sure you include a point of contact so it’s easy for people to make enquiries.
  • Ask family and other supporters who come to watch training and events - provide an enquiry form for potential volunteers to complete and return.
  • Hold an open day or use a festival to promote your need for volunteers. Challenge existing traditions to make possible roles flexible. What about job share? Just because a role has always been done by the same person it doesn’t mean a job share in the future wouldn’t be successful.
  • Use a social event, such as a dinner, to raise the profile of volunteers you need to recruit. Make sure you provide information about different roles that are required, as just because a person is not interested in one role it does not mean that they might not be interested in another.
  • Invite the employees of sponsors of your Club to a meeting at your club, highlighting the excitement and feeling of achievement and belonging when you volunteer at a Club. Then explain how your club can provide them with that opportunity. Whether they want to give one hour per week or more they will each have skills and expertise that will benefit your Club.
  • Contact your local schools and colleges: citizenship classes now involve a volunteering element. Students may also be able to use volunteering and the work it entails on their CV’s or even as part of their course work. For instance, a person studying Project Management may be interested in running a festival for you. Also, approach young people who are completing their Duke of Edinburgh award or who are involved in Step into Sport, as they are required to volunteer as part of these programmes.

Visit the Volunteer Organisations and Useful Contacts sections to identify your local volunteer recruitment organisations, e.g. do-it.org, Community Service Volunteer centres, Volunteering England.

Ask - Most volunteers say they were recruited because somebody asked them if they were interested in helping. This doesn’t mean just putting up a notice, people like to be asked personally, and they feel more valued.