Running recruitment campaigns

This section aims to give clear advice and help on how to run successful volunteer recruitment campaigns.

Before you begin there are a number of questions which you will need to consider in order to run an effective campaign.

What will they do?

Be clear about the role or project which you will need the potential volunteer to carry out and the contribution they will make to your club. Also, outline the time they will need to commit each week and if you will pay any expenses. You can see a list of role descriptions below which will help you to publicise the volunteer opportunity – you can easily add your contact details and club logo.

Who will manage and supervise the volunteers?

It is important that any prospective volunteer is clear about who will help manage and supervise them whilst they undertake their role and who they can turn to if they have any particular questions or problems. This will be particularly important for you to consider if you are looking to recruit volunteers from outside your club.

Selection process

It is easy to ignore how important the selection of volunteers is. Often we will simply offer the role to the first person who shows any interest regardless of their suitability. You may want to consider, depending on the role, whether you would like prospective volunteers to formally apply and be interviewed, have set questions which you would like to ask, or maybe take a less formal approach. Try and ensure that no matter what selection process you choose the volunteer has all the skills and experience you need for them to be successful.

Build a database of club members - know your audience!

Ashbourne Screen Grab

This will take time to input and update but it is also a very effective way of being able to match specific roles and projects that you need completed at your club with current players, parents, or senior and junior members who have the relevant skills.

Use junior and senior player registration or NatWest CricketForce at the beginning of the season to identify the jobs of the parents and players at your club, or what junior members are studying for at college or school. Then simply approach or send out the role description to those who have best knowledge and experience to carry out the role successfully.

Embrace Social Media

Many clubs are often reluctant to use social media to help publicise volunteer opportunities. However, Facebook and Twitter can be a really effective and simple way of advertising the role, particularly for the 16-35 age group. So embrace the new forms of social media and help transform the way you communicate to club members and the community, to promote club sponsors, social events, presentation evenings and volunteering opportunities.

By creating or using a Facebook page for your club it will allow you to directly market and publicise opportunities to current club members and also link in with other local organisations, charities and companies who can help you advertise the opportunity and recruit the right person.