ECB highlights Marketing and PR excellence
ECB today announced the winners of the ECB's annual Business of Cricket Awards (BOCA) which were held at The Cumberland Hotel in London last night.
The awards, which are designed to celebrate Marketing and PR excellence across domestic and international cricket, were attended by representatives of all 18 First Class Counties and MCC together with guests from the wider sports industry.
Essex and Kent were the biggest winners of the night collecting three awards each, with Essex collecting the Team of the Year award.
In making this award, the judges felt that Essex displayed creativity, initiative and astute commercial acumen to consistently deliver strong attendances across all formats of the game, in particular Friends Life t20.
Nottinghamshire collected awards in two separate categories with Hampshire and Somerset also collecting individual awards.
ECB's Director of Marketing and Communications Steve Elworthy said: "The weather has been challenging for cricket this year in England and Wales, affecting almost every club in the country. We have been extremely impressed by the way that the Counties have managed to respond and adapt to these issues as they continually seek to find new avenues to reach their fans.
The judges were hugely impressed by the successful use of online and digital marketing in this year's applications, as the Counties continue to push the barriers of customer engagement. As always, picking the winners is no easy task but we congratulate those who came out on top and send a big thanks to the judging panel, plus all the entrants for their hard work and creativity over the past year."
ECB Business of Cricket Awards
The list of 2012 winners in full:
Best Friends Life t20 Campaign - Essex
Best Friends Life t20 Matchday Experience - Kent
Best Clydesdale Bank 40 Promotion - Kent
Best Promotion of an International Fixture - Hampshire/Ageas Bowl
Best Sponsorship Activation - Nottinghamshire
Best Membership Campaign or Promotion - Somerset
Best Community Programme - Nottinghamshire
Best Improvement in Customer Engagement - Essex
The Innovation Award - Kent
Team of the Year - Essex