Buxton extends ECB deal
The England and Wales Cricket Board today announced that Buxton Natural Mineral Water has signed a two-year extension to remain the official water supplier to the England team until the end of the 2011 international summer.
As part of the renewal Buxton, who first became an ECB partner in 2008, will be the exclusive supplier of bottled water to the England cricket team for all its home international matches.
In return Buxton will receive a comprehensive range of commercial assets that includes access to England cricketers for promotional purposes, specific branding opportunities around the England cricket team, in-stadia advertising and a variety of rights across England’s fan community, TwelfthMan.
On announcing the two-year sponsorship extension, ECB head of sales Nick Moore said: “We’d like to thank Buxton for its continued investment in English cricket.
“Since the start of the partnership in 2008 it has been an excellent partner that has helped raise the profile of the England cricket team through its nation-wide in-store marketing activity.”
Rebecca White, head of marketing for Buxton, said: “We are proud to continue as the official water supplier to the England cricket team.
“Since we started the sponsorship, cricket has been a great platform to promote Buxton, with activities ranging from a limited edition cricket on-pack promotions to being part of last year’s ‘Cricket in the Park’ event.
“Retailers have been very supportive of our plans and further promotions are scheduled to support the Ashes again later in the year. We are looking forward to see England win yet again!”