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Clydesdale Bank sponsors roadshow

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Clydesdale Bank 40

The ECB today announced that Clydesdale Bank, the sponsor of the Clydesdale Bank 40 domestic competition, will extend its association with English cricket by becoming the new official partner of the ECB’s Cricket Factory Roadshow.

The ECB Cricket Factory Roadshow is designed to give kids between the age of four and 18 a positive and fun experience that will encourage them to take up the sport, and provide them all with information relating to where they can go on to play and watch cricket in the future.

Throughout the year the ECB Cricket Factory Roadshow will visit more than 50 high-profile events, including major retail centres, air shows and county festivals.

John Perera, ECB commercial director, said: “We are delighted Clydesdale Bank has decided to extend its association with English cricket and become the new partner of the ECB Cricket Factory Roadshow.

“This initiative is part of a co-ordinated campaign from the ECB to reach out and encourage more youngsters to play cricket.”

Caroline Darnbrook, head of customer insight and brand at Clydesdale Bank, said: “Our partnership with the ECB Cricket Factory Roadshow is an exciting development in our support for the game, encouraging people of all ages to participate in the sport.

“Our ethos of supporting local communities with a real focus on families fits perfectly with everything the ECB Cricket Factory Roadshow offers.”

The ECB Cricket Factory Roadshow in partnership with Clydesdale Bank presents a new approach to engaging young people into the sport.

The Roadshow Rig provides a platform to allow young participants to perform a variety of cricket activities and to challenge all the key basic skills: batting, bowling, throwing, catching and cricket related movement.

All the activities can be accessed by all participants and each challenge can be modified to suit each individual’s level of skill and cricket experience.