Collier hails Brit sponsorship deal

11 February 2010

Charlotte Edwards and Andrew Strauss, England's women's and men's captains respectively, show off their new outfits

The ECB chief executive, David Collier, today welcomed Brit Insurance as the new principal sponsor of England cricket.

In an agreement that will last for an initial four-year period, the Brit Insurance logo will appear on all apparel worn by the England men’s and women’s cricket teams as well as the England Lions, England Under-19s and all England disability teams.

This is the first time all England cricket teams will have a single sponsor.

Speaking ahead of England’s departure to the UAE, Collier said: “Against the backdrop of an Ashes victory and with the England women’s team winning two ICC global tournaments in the past 12 months, it has been an exciting and successful time for our England teams.

“As the men’s team look forward to a tour to Bangladesh and both our senior teams prepare for an ICC World Twenty20 tournament in West Indies in April, I would like to take this opportunity to welcome Brit Insurance as the new principal sponsor of England cricket.

“I am especially delighted Brit Insurance expressed a desire for its association to extend across all our England teams and include both the Under-19 and disability squads.

“It is a level of commitment such as this that has led Brit Insurance to be held in such high regard by everyone involved in cricket and I look forward to working in close partnership over the next four years.”

Commenting on its sponsorship, Dane Douetil, chief executive of Brit Insurance, said: “We are incredibly proud to be the new official sponsor of the England cricket teams at the start of what promises to be another exciting year of cricket.

“We wish all the players good fortune and we very much look forward to supporting them over the coming seasons.”

The Brit Insurance logo will appear on both the England cricket team and the England Lions kit when the teams meet for the first time on February 17 in Abu Dhabi.