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ECB promote health partnership

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The England and Wales Cricket Board (ECB) have announced a new partnership with the Department of Health to promote the benefits of a healthy lifestyle, including taking regular exercise and eating well.

This initiative will commence with a photocall at The Brit Oval where England’s five bowlers - Andrew Flintoff, Ashley Giles, James Anderson, Steve Harmison and Matthew Hoggard - will give their backing to the 5 A Day scheme; a project to encourage people of the benefits of eating five portions of fruit and veg a day.

Department Of Health

At the Oval, ECB Chief Executive David Collier will meet with Public Health Minister Caroline Flint to discuss other ways that the Department for Health and ECB can work together in the year ahead.

David Collier said: "This wonderful Ashes series has caught the public’s imagination and created enormous interest in cricket.

"The ECB is determined to harness this interest in cricket for the good of the game and that means getting more people and children playing cricket at schools and clubs across the country.

"It is our job to capture this enthusiasm and translate it into more people playing cricket and staying healthier.

"It also means using the power of cricket to promote important messages that everyone who plays cricket should follow, such as eating well and staying fit.

"The decision to set aside time for this announcement in such an important week demonstrates the importance the ECB places on developing our sport and working in partnership with stakeholders such as the Department for Health.

"The ECB is committed to giving more children and adults the chance to play the cricket, at every level, across the country. By building partnerships with the Government we can make further progress in this."

Public Health Minister Caroline Flint said: "This initiative is the suggestion of the England and Wales Cricket Board and I am grateful for their interest and support.

"We look forward to working with the team and the Board to help people, and especially children, get the 5 A DAY message and invest in healthier lifestyles for the future.

"Partnerships such as the one the Department of Health and cricket intend to develop can make a real difference to the nation’s health.

"The response to Choosing Health demonstrated that people want to take control of their health by making informed healthy choices.

"Cricket, alongside other sports, has a unique role to play in this field by putting these healthy living messages into practise and recognising its role in influencing the lives of its fans and players.

"But it is in reaching out to local communities that sport can offer a unique contribution."