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Laithwaite's Wine link up with ECB

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The ECB today announced it had agreed a new two-year deal with Laithwaite’s Wine to become ‘The Official Wine Partner of England Cricket.’

The agreement will enable Laithwaite’s Wine to promote its range of wines at all England’s home international matches as well as undertake a range of wide commercial activities to maximise the sponsorship. The arrangement is scheduled to run until the end of the home and away Ashes Series that will be played in 2013.

ECB commercial director John Perera said: “Laithwaite’s Wine is an excellent addition to our family of official ECB sponsors and suppliers. We will be working closely with its commercial team over the next two years to help achieve increased exposure for its superb range of wines through its association with the world's number one ranked Test side.”

Commenting on today’s announcement, Laithwaite’s Wine managing director Glenn Caton said: “The ECB sponsorship agreement gives us the perfect opportunity to showcase our diverse range of wines and our new branding to an audience that’s the ideal demographic fit for our business.”