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Morgan heads domestic review

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David Morgan

Former ICC and ECB chairman David Morgan has been selected to head the ECB's extensive review into the business of domestic cricket

The ECB today announced that it has appointed the former ICC and ECB chairman David Morgan to conduct an extensive review into the business of domestic cricket.

The review, which has been commissioned by the ECB’s management board, will present its findings towards the end of the year.

ECB’s new managing director - events & county business, Gordon Hollins, will assist with the review. Its remit will include detailed research and analysis into the best models of business practice for counties.

The review will build on a series of strategic initiatives implemented by the ECB over the past six years. They include the ‘Building Partnerships’ plan launched in 2005 and its successor ‘Grounds to Play’ which was unveiled last year. Both plans identified the four key pillars of the game as:

Effective leadership and governance - the role of the national governing body.

Vibrant domestic game - first-class and minor counties

Enthusing participation - community and grass roots cricket

Successful England teams - international programmes

ECB chairman Giles Clarke said: "ECB has taken significant steps to improve our county game in recent years including the introduction of two divisions, the advent of the performance related fee payment system and a £15 million investment programme to support the installation of world class floodlights and drainage systems at grounds.

"County cricket continues to attract significant support from spectators, broadcasters and sponsors alike and we want to ensure that we have a robust, long-term strategy in place for safeguarding our domestic game and continuing to produce a constant flow of talent from playground to the international arena.

"We need to examine all aspects of our business operations and consult widely with all our key stakeholders across the game as well as the wider leisure and entertainment industry.

"Key areas for discussion will include the interface between the ECB and the counties and issues relating to procurement, marketing, CRM systems, social networking and new media - all with a view to ensuring there is the maximum amount of synergy between our domestic county game, the recreational game and our international teams.

"On behalf of the management board, I would like to express my thanks to David Morgan for accepting our invitation to head up this review. He has very significant experience and understanding of the issues our county game faces, is an extremely capable facilitator, and we look forward to receiving his and Gordon Hollins’ recommendations in due course.”