Buxton Water backs England
The England and Wales Cricket Board has announced that Buxton natural mineral water is to become the official water supplier to the England cricket team.
As part of this two-year sponsorship agreement Buxton will provide the England cricket team with bottled mineral water to be used during all home international matches and training sessions.
Buxton will have access to a wide range of assets including England team imagery, perimeter advertising, tickets, hospitality and in ground activation rights that will assist in building its association with England cricket in 2008 ahead of the forthcoming npower Test Ashes series which will take place in the summer of 2009.
ECB commercial director John Perera said: "We are delighted that Buxton has decided to associate themselves with England cricket for the coming two years.
“We feel there is an excellent brand fit between Buxton and the England cricket team and are confident this partnership will further demonstrate that cricket can have a positive impact in a business environment."
Paolo Sangiorgi, Nestlé Waters UK managing director, commented: "Buxton and the ECB share several important mutual characteristics, a rich heritage and a strong sense of Britishness - and this is why we believe our new sponsorship deal will work so well.
“Buxton has always used strong sports associations to increase its awareness and promote healthy and active lifestyles and we are confident that the new partnership will benefit everyone, both on and off the field."