Red Bull extends England deal

Red Bull will continue to support the England team after agreeing a four-year extension to its sponsorship deal, taking it to 2013

The England and Wales Cricket Board today announced that Red Bull has signed a four-year contract extension to remain the official energy drink partner to the England team until the end of summer 2013.

As part of the renewal, Red Bull, which first became an ECB partner in 2005, will supply the England team with products at all international matches.

In return, Red Bull will receive a comprehensive range of sponsorship assets that includes in-ground advertising, ticketing and hospitality, branded drinks boxes around the boundary edge and product placement around international cricket stadia.

On announcing the new four-year contract, Mark Pearce, ECB head of sponsorship, said: “Red Bull is an established partner of the England cricket team and we are delighted it continues to see great benefit from its association with the team.

“Having recently regained the Ashes and been crowned ICC World Twenty20 champions, this is an exciting time for the England cricket team.

“Over the coming 12 months the team has the chance to retain the Ashes Down Under and compete for the ICC World Cup in India in early 2011, so it promises to be a year in which cricket continues to attract huge media attention.”