Rose Bowl scoops ground award
Hampshire’s Rose Bowl ground has been named the best international venue and Nottinghamshire’s Trent Bridge ground the best domestic venue in an independent online survey of cricket fans commissioned by the ECB.
Trent Bridge was also named second best international venue with Glamorgan’s SWALEC Stadium rated third in the annual survey which nearly 7,000 fans took part in nationwide.
The SWALEC Stadium was rated the second most popular domestic venue with the Rose Bowl finishing third based on online responses from fans who attended a range of domestic Friends Provident t20 and international matches last season.
Venues were rated according to a Tri*M index across a range of different criteria including ticketing, car parking, stewarding, signage, catering, ground atmosphere and concourse and interval entertainment.
The index identified strengths and weaknesses of each venue in four key areas: overall satisfaction, likeliness to re-attend, recommendation and competitive advantage over other sporting venues.
Nine out of the 10 international venues took part in the international survey and 14 out of 18 first-class counties in the domestic survey which was conducted by Kantor Media on behalf of the ECB’s commercial department.
Across both international and domestic cricket, the top five venues in each category were as follows:
1. The Rose Bowl
2. Trent Bridge
3. The SWALEC Stadium
4. Emirates Durham ICG
1. Trent Bridge
2. The SWALEC Stadium
3. The Rose Bowl
4. The Ford County Ground, Chelmsford
ECB chief executive David Collier said: “The ECB is committed to supporting the modernisation of cricket grounds and improving the spectator experience throughout England and Wales which we recognise as an important factor in retaining our existing customer base and attracting new audiences to the sport.
“This research gives all our international and domestic venues a clearer understanding of what matters most to spectators when they attend matches and we send our congratulations to Hampshire, Nottinghamshire and Glamorgan on their strong performances in this year’s survey.”