World T20 lands Visit London award

ICC World Twenty20 2009

The ICC World Twenty20 England 2009 won the prestigious BT Visit London Award for the Best Sports Tourism Event at a glittering ceremony in London yesterday evening.

Tournament director Steve Elworthy collected the latest accolade for the event from Great Britain Paralympian Ade Adepitan at London's Westfield, as ICC World Twenty20 England 2009 beat off competition from Premier League giants Arsenal and Chelsea as well as a host of other high profile events.

Steve Elworthy

Steve Elworthy receives the award last night

Elworthy said: “This is another fantastic success for the team at the England and Wales Cricket Board, who delivered the event for, and with the assistance of, the ICC.

“The venues, Lord's, The Brit Oval, Trent Bridge and Taunton, deserve great credit for making this event such a triumph. I thank them and all their staff for their support and desire to ensure the tournament was so successful.

“Hundreds of thousands of people watched the matches with many of them travelling from overseas and from all corners of the United Kingdom.

“Anyone who witnessed the scenes in the streets of London after the final at Lord's when Pakistan beat Sri Lanka in the men's final will be in no doubt about the global importance of the event and the multicultural reach and impact of cricket.

“The ICC have recognised the great success of the ICC World Twenty20 England 2009 by declaring it had set a 'new benchmark' for global cricket events and now the BT Visit London award confirms that view. I would like to thank the BT Visit Awards team for a memorable evening.”

Commenting on the success of last night’s awards, Visit London’s Interim CEO Sally Chatterjee said: “The BT Visit London awards last night celebrated the best of the tourism industry from accommodation to attractions and events to eating out.

“Tourism is a hugely important part of London’s economy and I would like to thank all the organisations that work so hard to make London such an incredible city.”

The BT Visit London Award is the latest in a stream of accolades for the ECB this week. The ECB's 'The Great Exhibition' campaign won the 'Best Use of New Media, Digital and Broadcast' category at the Public Relations Consultants Association (PRCA) Awards held at London's Grosvenor Marriott Hotel.

The England women's team, who won the ICC Women's World Cup, the ICC Women's World Twenty20 and retained the Ashes, collected the Sunday Times Women's team of the Year award, Holly Colvin was named Sunday Times young sportswoman of the year and Rachael Heyhoe-Flint, a former England women's captain and now special adviser to the ECB Board, was given a lifetime achievement award at the ceremony held at the David Beckham Soccer Academy in London's Docklands.

David Collier, the ECB chief executive, said: “These awards are a credit to the entire ECB and in particular the teams who worked on the individual projects.

“It has been an outstanding summer for everyone connected with the game and I am delighted that the hard work of so many people has been recognised so publicly.”

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