Officials adopt Haka to scoop award
ECB ACO members based in Wales recently won a prestigious award for taking part in a TV advert.
During the ad, cricket and rugby were combined as cricket umpires took on the famous New Zealand ritual – the Haka – with recognised umpire gestures.
The ad was awarded the Gold award in the Best Sports Promo Originated category at this year’s Promax UK Awards in London.
The on-screen campaign was used as part of S4C’s cricket campaign to promote broadcasts of Glamorgan’s home Friends Provident Twenty20 games and highlights of Wales’ rugby tour of New Zealand.