Officials adopt Haka to scoop award

ECB ACO members based in Wales recently won a prestigious award for taking part in a TV advert.

During the ad, cricket and rugby were combined as cricket umpires took on the famous New Zealand ritual – the Haka – with recognised umpire gestures.

The ad was awarded the Gold award in the Best Sports Promo Originated category at this year’s Promax UK Awards in London.

The on-screen campaign was used as part of S4C’s cricket campaign to promote broadcasts of Glamorgan’s home Friends Provident Twenty20 games and highlights of Wales’ rugby tour of New Zealand.

ECB ACO members get into the swing of things during last summer's S4C ad