Etihad Airways

Etihad

ECB announced a three year-deal with Etihad Airways in July 2014 which saw the carrier become England cricket’s first ever official airline.

The agreement means all England national squads across men’s, women’s, age-group and disability cricket fly with the national airline of the United Arab Emirates.

In return, the airline benefits from a comprehensive range of commercial rights including access to England players for promotional appearances, advertising at international grounds in England and Wales, tickets and hospitality packages.

Etihad Airways

The agreement encompasses England’s domestic international and overseas touring programme from 2014-2016, winter training camps in the UAE involving England squads and also includes a joint community-based cricket initiative.

ECB Chief Executive David Collier said: “We are delighted to welcome such a prestigious global brand as Etihad into our ever-expanding family of commercial partners. This is a major business partnership for ECB which will bring significant benefits to all our England teams and we will be working closely with Etihad to deliver maximum exposure for their brand.”

Peter Baumgartner, Chief Commercial Officer of Etihad Airways, said: “The welcome addition of the England cricket team to our growing portfolio of global sporting associations demonstrates our commitment to the UK market and also to major international sporting events.

“Cricket enables Etihad Airways to create strong synergies between the key cricket playing nations and our major flight networks across the Indian subcontinent, Australia and the UK. Cricket forms an important part of our international marketing strategy, providing us with an ideal platform to further build our brand in the UK, and create a deeper connection with our guests through supporting one of England’s favourite sports.”

In addition to the England cricket team, Etihad Airways’ sports sponsorship portfolio includes Manchester City Football Club, the Indian Premier League’s (IPL) franchise cricket team – the Mumbai Indians, the Etihad Stadium in Manchester, Etihad Stadium in Melbourne, GAA Hurling All Ireland Senior Championship, Major League Soccer in the US, and the Formula 1 Etihad Airways Abu Dhabi Grand Prix.

Etihad Airways currently operates three flights a day from London Heathrow, as well as a twice daily service from Manchester to Abu Dhabi, where passengers can connect to its network of destinations in Africa, the Middle East and Asia.

Etihad Airways began operations in 2003, and in 2013 carried 11.5 million passengers. From its Abu Dhabi base Etihad Airways flies to 103 existing or announced passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and the Americas. The airline has a fleet of 102 Airbus and Boeing aircraft, and more than 220 aircraft on firm order, including 71 Boeing 787s, 25 Boeing 777-X, 62 Airbus A350s and 10 Airbus A380s. Etihad Airways holds equity investments in airberlin, Air Seychelles, Virgin Australia, Aer Lingus, Air Serbia and Jet Airways, and is in the process of formalising its equity investment in Swiss-based Etihad Regional*. For more information, please visit: www.etihad.com