ECB announced in May 2014 that the original British bottled water, Harrogate Spring, will be The Official Water of England Cricket for the next year.
David Collier, ECB Chief Executive, said: “We’d like to thank Harrogate Spring Water for becoming the new Official Water of England Cricket.
"Harrogate Spring Water and the England and Wales Cricket Board both share a rich heritage, and we feel there is an excellent brand fit between Harrogate Spring Water and the England Cricket Team that will positively impact both parties.”
In conjunction with the ECB announcement, the Water Brands Group also revealed a contemporary new look across its entire Harrogate Spring Water range, available from the end of May. From then the new ‘Diamond Bottles’ proudly carry the England Cricket logo and ‘Official Water of England Cricket’ on all new labels and packaging.
James Cain, Managing Director of the Water Brands Group, explained “We’re thrilled to work with the ECB to become The Official Water of England Cricket.
"The sponsorship deal is with one of the best cricket teams in the world and is a major statement of intent from Harrogate Spring Water, and emphasises our commitment to maintaining our position as the No.1 premium British Spring Water.”