Royal London, the UK's largest mutual life and pensions company, became the headline sponsor of one-day cricket at international, county and recreational levels from the start of 2014.
Royal London has six million customers, and recently announced a new strategy which will see each of its 11 existing brands migrate to its Royal London masterbrand.
The comprehensive four-year deal includes:
- Royal London ODIs (men’s): forty matches over four years against Sri Lanka, India, New Zealand, Australia, Pakistan, West Indies and South Africa
- Royal London Women’s ODIs: schedule yet to be confirmed
- Royal London One-Day Cup (men’s): county competition which will be 50 overs per side
- Royal London National Club Championship: a knockout tournament in which the top 256 clubs in the country compete
- Royal London Junior County Cups: played in 40 counties for the boys U14, U15 & U17 competitions, and 32 counties for the girls U13, U15 & U17 competitions.
David Collier, ECB Chief Executive, said: “It is with great pleasure that we welcome Royal London as our newest commercial partner. Our commercial and broadcast deals provide the foundation and long-term stability for our investment in cricket from the playground to Test arena, and this deal is further proof of cricket’s popularity in England and Wales."
Phil Loney, Group CEO of Royal London, said: "Cricket is a very British sport, we are a very British company and we are pleased to be working in partnership with the ECB to help them develop one-day cricket at an international and domestic level. As a mutual, we are particularly pleased to be helping them sustain local communities through the grassroots development of the sport."