The England and Wales Cricket Board announced in March 2011 that Veuve Clicquot had signed a three year contract to remain the English cricket’s Official Champagne until December 2013.
As part of the contract renewal Veuve Clicquot, who originally became an ECB partner in 2005, provide magnums of Brut Yellow Label as part of the end of match presentations at all international and domestic fixtures.
In return Veuve Clicquot receive a comprehensive range of sponsorship assets including brand exposure during post match presentations, ticketing, and match-day hospitality.
On announcing the new three year contract Nick Moore, ECB Head of Sales said: “We’re delighted to continue our relationship with such a high profile and well respected brand as Veuve Clicquot. We feel there is an excellent fit with English cricket and look forward to working with them over the next three years.
“On the back of a winning Ashes Series, the profile of cricket has continued to rise. The England team is now third in the ICC Test Rankings and with the arrival of Sri Lanka and India this summer they will have the chance to climb further up the league table as they bid to become the number one Test team in the world.”
Christina Jesaitis, Veuve Clicquot Senior Brand Manger, added: “Veuve Clicquot, Champagne of the Season is thrilled to remain the official champagne of the ECB. Cricket is a key highlight of the Season and we wish the team and the ECB continued success”.