Whatever level you play or support cricket at, one thing unites the entire cricket community. Tea. It’s a break in play to gather your thoughts, discuss tactics and quench your thirst. And for a tradition as important and as quintessentially British as tea at the cricket, it has to be a proper brew.
At Yorkshire Tea, we believe that if you’re going to do something, you should do it properly. No gimmicks, no shortcuts. We just do what we’re good at, which is making tea that delivers a proper brew every time, whichever county you’re in.
Now 1886 was a remarkable year, for both cricket and tea. This was not only the year that England won all three Tests against Australia, it was also the year that our founder, Charles Taylor, opened his first case of imported leaf tea. We’ve been honing our craft ever since.
For us, the key is quality. If you want a top quality brew, you need to put top quality tea in your tea bags. And to guarantee that quality, all Yorkshire Tea – Gold, Decaffeinated and Hard Water included – is tasted up to seven times from harvest to auction room to final production. And our tea buyers taste up to a thousand cups of tea a day to find the right ones for our blends.
We also believe strongly in fair play. Our buyers tour the world’s best tea gardens forging sustainable partnerships with tea growers. We pay fair prices, and we’re aiming to help all our suppliers become Rainforest Alliance certified by 2014.
But the connection between cricket and Yorkshire Tea goes beyond the shared values of quality and fair play. And not just because our famous illustrated pack has always prominently featured cricketers - we’ve actually been involved in cricket for quite some time, from supporting local league level back in 1997 to sponsoring last year’s Village Cup.
Coming from a county with such a strong cricketing history, it’s perhaps only natural that we’ve always felt such a connection to the game. What’s more, if you’re in a hard water county like Middlesex, Surrey or Sussex, we’ve got it covered, as Yorkshire Tea for Hard Water is specially blended so you can enjoy a proper brew using hard water too.
So becoming the Official Brew of England Cricket is a natural step. Tea and cricket have always gone hand in hand – and with the Ashes on the line this year, we’ll rest easier knowing our team has a proper brew to back them up off the pitch. If you’ve got a ticket for the Test this year, look out for us at the Yorkshire Tea Break. There’ll be lots going on!