The ECB has announced that it will stream the Women's Ashes NatWest ODI fixture at Lord's on Tuesday 20 August live on its website and official YouTube channel - the first time that the ECB has streamed a non-televised fixture live on its digital platforms.
Commentary will be provided by former England players turned broadcasters Isa Guha and Mark Butcher, alongside BBC broadcast journalist Alison Mitchell.
This summer, the ECB has been streaming the Investec Ashes Series live on its YouTube channel to more than 50 countries across mainland Europe and North America. In 2013, the channel has received over 5 million views of its video content worldwide, 2.4 million of these being Investec Ashes Series content. The governing body's channel also offers highlights of every Investec Test, NatWest ODI & T20, LV= County Championship and Yorkshire Bank 40 matches, as well as behind-the-scenes features and player interviews.
The 2013 Women's Ashes Series will comprise of one Test match, three NatWest Women's one-day Internationals, and three NatWest Women's International Twenty20 matches. Points will be allocated to each format - the winners of the Test will be awarded six points; two points to the winners of each limited overs matches. The team that accrues the most points across all formats will win the Women's Ashes Series and be presented with the Women's Ashes trophy.
The three NatWest Women's International T20 matches will be broadcast live on Sky Sports with the latter two being played directly before the men's fixtures, and all seven fixtures will be covered live on BBC Radio. The ECB's website will provide live score updates and video highlights of every day's play.
David Collier, Chief Executive of ECB, said: "This is a further example of our commitment to increasing both the reach of women's cricket and our digital presence. The Women's Ashes Series presents a fantastic opportunity for us to inspire more women and girls to get involved with our sport, and we hope that the ECB's online services will provide a great boost for the women's game in England and Wales."
The match begins at 10:45 BST on Tuesday 20 August, with coverage beginning at 10:30 BST - live on www.ecb.co.uk/video and www.youtube.com/ecbcricket