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Hampshire aim to attract young generation

Hampshire Cricket has produced a new initiative to introduce young fans to Test cricket.

During England’s Investec Test against India at the Ageas Bowl in July, the club will provide an array of activities that will attract the next generation - including magicians, laser quest and fun-fair attractions.

Children will also get the chance to sign up to free coaching sessions provided by professional coaches from Hampshire Cricket.

Commercial director Stuart Robertson said: “As the newest, and most modern, Test ground in England, we believe we are the Test-match venue for the next generation.

Hampshire Cricket are putting on a number of activities for kids during England's Investec Test against India at the Ageas Bowl

“A Test match between England and India is the biggest game we’ve hosted at the Ageas Bowl and we want to use this opportunity to introduce Test cricket to a new, younger audience.

“We have consulted widely with other attractions in the area, undertaken research and also spoken directly to some of our junior members to ask them what entertainment they would like to see at a Test match.

“The results have been insightful and I think both parents, but especially children, will be excited with the kinds of entertainment and experiences we’ll have on offer throughout the Test match.”