County Ground set for redevelopment

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Derbyshire are set to undertake a £2.5million redevelopment of the County Ground as part of a six-point plan set out to promote and strengthen the county.

The club have ambitions to play a part in hosting the 2019 World Cup and the stadium improvements will play a major part in their efforts.

The changes are yet to be granted planning permission but Derbyshire hope work will be completed by 2014.

The County Ground will undergo a £2.5million redevelopment as they aim to fulfil to ambition of hosting games during the 2019 World Cup

“The aim of this six-point strategy is to deliver cricketing success supported by long-term business sustainability and financial security,” said chief executive Simon Storey. “It builds on the nine-point cricket strategy announced by chairman Chris Grant in July 2011.

“Our primary objective as an off-the-field team is to engage effectively with sponsors, members, supporters, conference customers and the wider community of Derbyshire. The more effectively we achieve this objective, the greater our position will be to support and sustain a successful team on the field.

“Every successful team in professional sport needs a strong business model to support it. This six-point plan ensures that we now have a similarly robust blueprint to follow off the field and the two strategies will work hand in hand to create a successful future for cricket in Derbyshire.”

The plan focuses on an array of other areas and comes on the back of a 101% membership surge, prompted by promotion to Division One of the LV= County Championship and a successful ‘Proud to be Derbyshire’ campaign.

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