Gloucestershire snuggle up to Kiss

The County Ground during last season's NatWest one-dayer between England and New Zealand

Gloucestershire have renewed their contract with Kiss 101, securing their partnership ahead of a bumper 2009 season.

Kiss 101 will play a central role in promoting the Gladiators’ Twenty20 Cup campaign - as the county look to add to their range of one-day honours under the returning director of cricket John Bracewell.

Kiss 101 broadcast to South Wales & the West, reaching 285,000 listeners every week, according to RAJAH statistics. The commercial radio station speaks to more 15-34 year olds than any of its rivals across the region.

Gloucestershire marketing manager Harriet Moon said: “We are really excited about this new partnership and the potential opportunities it offers the club to reach a wider audience.

“We are already planning some exciting on-air promotions and competitions for the 2009 season which are bound to be popular with Gloucestershire fans and Kiss 101 listeners alike.”

Simone Traylen, Kiss 101’s marketing manager, said: “Gloucestershire CCC is such an established brand in the area, so working with them is a real win for Kiss 101.

“We’re particularly excited about promoting this year’s Twenty20 games, and we are thrilled to be continuing our partnership into it’s second year.”