Hampshire unveil Ageas Bowl
The Rose Bowl has been renamed the Ageas Bowl thanks to Hampshire signing a six-year deal with insurance provider Ageas.
The ground-naming rights partnership begins immediately and signals a significant long-term investment into the club by Ageas - whose head office is in Eastleigh, Hampshire.
In addition to the stadium rebranding, the partnership will also benefit a wide number of community events and projects.
Hampshire Cricket chairman Rod Bransgrove said: “We are delighted to be entering into this partnership with Ageas. The nature of the deal ensures long-term investment in the club, allowing us to continue to grow as a venue.
“That, in turn, means we can improve our customer’s experience, be the cricket fans here to enjoy an England or Hampshire match, or any one of the tens of thousands of people who use the venue each year for their weddings, Christmas parties, conferences and events.
“Ageas have recognised the legacy we are building at the venue and wish to add to the excellent work done by the club and the Hampshire Cricket Board.
“They are as keen as we are to be involved in the community and to create a lasting legacy for people in Hampshire, utilising the power of sport, and cricket in particular, to engage with them and the wider region.
“The name of our ground is important and so I am happy that we are partnering with a company based here in Eastleigh and together we can share an exciting future.”
Barry Smith, CEO at Ageas UK, added: “We are delighted to be partnering with Hampshire Cricket to launch the Ageas Bowl. This partnership provides us with an excellent platform to continue to raise the profile of the Ageas brand in our local area.
“The Rose Bowl has generated local and international recognition for cricket but also hosts a number of prestigious events including concerts and family events.
“With the developments of a new hotel and golf course, we very much look forward to continuing to work with the club on what will prove to be a very exciting partnership.”