LV= continue sponsorship

Lv County Championship

Lv County Championship Renewal

LV='s Mike Rogers with Alastair Cook and David Collier

County championship title sponsors LV= today announced they are to continue to back four-day cricket in England and Wales until 2012.

The insurance and investment group first started sponsoring the competition in 2002, under their Frizzell brand.

With the new season set to start this month, ECB chief executive David Collier greeted the “fantastic news” that LV= are to continue their support.

"I am delighted that LV= have renewed their sponsorship of the county championship,” he said.

“They have been great supporters of cricket for many years now, and this renewal underlines the benefits that sponsorship can bring to commercial partners.

“This announcement is fantastic news for domestic cricket, and LV’s continued support will play a key role in the future success of our national summer sport."

LV= chief executive Mike Rogers added: "Our sponsorship of the LV County Championship has proved very successful in getting our message across to cricket fans far and wide.

“We look forward to strengthening our partnership with the ECB and our support for the most prestigious domestic cricket competition - the one all the players say they most want to win."

The dramatic conclusion to the 2008 LV= County Championship was one of the closest to date. Durham clinched an exciting victory over Kent in the final round to take the LV= County Championship Division One honours.

The 2009 LV= County Championship starts on Wednesday April 15 and runs until Wednesday September 23, with a break during May and early June. The first round of fixtures sees 10 teams in action including newly promoted Warwickshire and Worcestershire, both eager to make their mark in Division One.