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One Game, your game

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Jimmy Anderson One Game

Lancashire and England bowler Jimmy Anderson is behind the initiative

This article was taken from the ECB's official programme for the England v New Zealand npower Test Series - you can buy all your programmes online here now

During the whole of the 2008 international season, the ECB initiative One Game will be present at all venues across England and Wales, including signage, programme articles and a 60-second film shown on the big screen celebrating the unique nature of cricket.

One Game is an ambitious project aimed at widening the appeal of the sport and ensuring as many people as possible are welcomed into the game regardless of age, race, ability or gender.

A key part of the One Game project is the One Game Pledge which has been signed by many players and volunteers at all levels of the game. The Pledge is a public declaration of commitment to a fully inclusive game.

In addition, One Game aims to create an atmosphere of respect at major matches; respect amongst players, spectators and officials who are all committed to celebrating the very best cricket has to offer.

Paul Collingwood, the England one-day captain, was the first to sign the One Game pledge and said: “Cricket is one of the most diverse sports in the world and this is a chance to publicly celebrate that. We hope that everyone who signs the pledge from supporters to players will do their utmost to welcome even more people into cricket and make sure that the game becomes stronger at all levels”.

The One Game initiative gives cricket in England and Wales the opportunity to lead the way in ensuring it is inclusive at every level of the game. As the guardians of cricket, it is up to each and every one of us to hand our game on in better shape than when we found it. This philosophy and One Game applies to us all, at every level from the playground through to international teams, from players through to volunteers and fans.

In addition to promoting One Game, the ECB has announced a range of measures at major matches aimed at ensuring best practice in crowd management so that all spectators can enjoy the cricket in a safe, friendly and celebratory atmosphere.

Alcohol-friendly family stands, stewards trained to NVQ Level 2, no pitch access and zero tolerance to anti-social behaviour are amongst measures to be introduced to domestic Twenty20 cricket as well as international matches.

Chris Adams One Game

Sussex skipper Chris Adams adds his signature to the One Game pledge

Speaking on the measures, Gordon Hollins, the ECB Head of Venue and Commercial Partner Programmes, said: “The success of Twenty20 in its primary objective of reaching a new 16-34 year old audience means that venues must address the challenges of hosting this group of spectators”.

“With the ICC World Twenty20 here in 2009, we have a fantastic opportunity to promote the game to a new audience again, including families, and the measures which are set in place in 2008 will ensure a successful and safe tournament and provide minimum standards for spectators going forward.”

At the end of 2007, Hollins chaired a crowd management review group, which included representatives from cricket venues, supporters groups, officials and stewards.

The Group proposed a series of recommendations for host venues of international or Twenty20 matches, including a set of minimum actions which must be undertaken by grounds hosting these high profile games.

For more information and to sign the One Game pledge, click here.

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