Yorks sign new Costcutter deal
Yorkshire have renewed their sponsorship with supermarket chain Costcutter, who will remain the county's official supporter for the next 10 years.
Costcutter began their partnership with Yorkshire in 2004 by becoming an official partner and main shirt sponsor and provided the initial funding for Yorkshire’s North East Enclosure electronic scoreboard.
Costcutter finance director Nick Ivel said: "Costcutter are proud to be associated with The Yorkshire County Cricket Club and are keen to play a part in their continued revival.
"We believe that on the field Yorkshire has been the right blend of experience and youth to bring success that the county deserves."
Costcutter was founded by Colin Graves, who is a lifelong cricket supporter and an accomplished player.
Along with their partnership with Yorkshire, Costcutter is a major sponsor of cricket at all levels including the Yorkshire Disabled Cricket Team, the Bunbury’s Charity Cricket Team, and formally the World Under-15 Cricket Championships.
Yorkshire marketing director Ian Bishop said: "Clearly we are delighted to have agreed a substantial partnership with the country’s leading convenience store group.
"Being a significant six-figure deal, the partnership has been agreed on solid business foundations designed to deliver a series of branding initiatives throughout its 10-year term."