Perfecting the 'Blue Steel'
So what goes on at a press day? Usually a glut of interviews and photoshoots, but not when Swanny's around - as he reveals in his latest video diary.
From perfecting the 'Blue Steel' in his profile photos - look out Ben Stiller - to hammering Steven Finn's haircut during a press conference, Swanny ensures England's media day has a slight twist. But then what else would you expect when Swanny is involved?
With the team now in Adelaide, Swanny takes time to cast an architectural eye over the new stand at the Adelaide Oval as well as reviewing last week's win over Western Australia. He also finds time for the 'beautiful' Stuart Broad.
Here are some highlights:
On the new stand at the Adelaide Oval... "I think it's dreadful."
On England's victory over Western Australia... "It was a very good win. The whole team seems to be going in the right direction."
On Steven Finn... "He is the most boring player I have ever played with. He also sounds like Frank Spencer. He's wearing the cap because he has a rubbish hair lid."
On Matt Prior's 'haircut'... "Yours is nice. You work hard with what you've got."
On posing for pre-Ashes photos... "I've managed to get about 10 Blue Steels. If you've not seen Zoolander, watch it because it's amazing."