Sponsors sought for World Twenty20

ICC World Twenty20 2009

India, ICC World Twenty20

India celebrate winning the inaugural ICC World Twenty20 tournament in Johannesburg in 2007

The ICC is seeking local partner sponsors for this summer's ICC World Twenty20 2009, held in England in June.

Three sponsorship positions are available for the flagship Twenty20 cricket event that features, for the first time, men’s and women’s tournaments running alongside each other and a finals day at Lord’s on June 21.

A local partner sponsorship package would be similar to global and official partner packages, although the quantity of the rights and benefits would be in line with its positioning within the sponsorship structure.

ICC’s general commercial manager Campbell Jamieson said: “Local partners are an important feature of all ICC events because they tend to have a vested interest in the markets in which our events are staged.

“The ticketing component of the local partner packages offers an excellent platform for targeted sales promotions by sponsors.

“Our marketing research suggests that the dollar value of the televised brand exposure that local partners receive far exceeds their level of investment, primarily because our events are uncluttered in terms of the number of branding messages.

“The world is excited at the prospect of this event, especially after the success of the inaugural men’s ICC World Twenty20 tournament in South Africa in 2007, when India beat Pakistan in a thrilling final in Johannesburg.

Trent Johnston, Kevin O'Brien & Tony Suji

Trent Johnston and Kevin O'Brien embrace after sealing Ireland's place in the 2009 tournament

“Twenty20 is the newest form of the game at international level. It has captured the imagination of the public around the world, brought new supporters to the game of cricket and is now returning to the place where the format was invented – England.

“The ICC believes the World Twenty20, with multiple venues, worldwide television and media exposure and with large spectator numbers expected to attend, represents a great opportunity for a sponsor to leverage its brand.”

Local partners for the World Twenty20 would join the ICC’s list of sponsors, which include Pepsico, Reliance Communications, LG Electronics, Emirates, Reebok and Yahoo!.

The ICC expects interested parties to be drawn from a range of industries and sectors including alcoholic beverages, fast moving consumer goods (FMCG), financial services, grocery, information technology (IT), transportation and energy.

The men's tournament begins at Lord’s on June 5, when England host the Netherlands. There are 27 games in all, held at Lord’s, the Oval and Trent Bridge.