Vaughan advertises artistic talent

Michael Vaughan played for MCC in their traditional season opener against county champions Durham

Former England captain Michael Vaughan has teamed up with MCC to produce a new advertising campaign for the World Twenty20 matches at Lord’s in June.

The print, poster and online advertisements use paintings from Vaughan’s new ‘Artballing’ project, in which the batsman creates his works by hitting, throwing and bowling a paint-covered cricket ball against a blank canvass.

They will be used to publicise the availability of hospitality packages at Lord’s throughout the World Twenty20 2009, which start at just £175 + VAT per person.

MCC assistant secretary (marketing) Jon Robinson said: “The canvasses Michael has produced for 'Artballing' are fresh, stylish, and fun. MCC felt they would make the perfect backdrop to the ads as they reflect the vibrant nature of the ICC World Twenty20 and the unique hospitality packages MCC has to offer throughout the tournament.

“Hospitality guests will be given the opportunity to see four international teams across two matches at the 'home of cricket' on the same day on the same ticket - or on Friday 5 June, watch the opening ceremony and England's opening match.

“There will also be a selection of 'Artballing' canvases and limited edition prints on display at Lord's during the tournament for hospitality guests to view.”

Vaughan added: “When MCC approached me about using my art in this way I was keen to be involved.

“Other than being on the field of play, a hospitality box at Lord's is one of the best places in the world from where to watch the cricket.”

A percentage of all sales from 'Artballing' will be donated to The Professional Cricketers Association benevolent fund and the Prostate Cancer charity.