World T20 set for global audience

ICC World Twenty20 2009

The World Twenty20 will be broadcast in 218 countries across six continents, the ICC confirmed today.

Sky and the BBC have already been confirmed as UK broadcasters. Sky will show matches live while the BBC will show an extensive daily highlights package, ensuring the event will receive an audience on terrestrial television.

Fans who are unable to support their teams at the grounds will be afforded coverage courtesy of the ICC’s global broadcaster partner ESPN STAR Sports (ESS).

All 27 matches in the men’s event will be shown live by ESS, while both women’s semi-finals and the final will also be beamed around the globe, giving unprecedented exposure to women’s Twenty20.

In addition, 10 warm-up matches will also be televised live, including the eagerly awaited India v Pakistan game at the Oval on June 3.

Haroon Lorgat

ICC chief executive Haroon Lorgat expects the World Twenty20 to be the most viewed cricket event in its history

The commentary team includes Nasser Hussain, David Lloyd, Sanjay Manjrekar, Harsha Bhogle, Alan Wilkins, Ian Bishop, Wasim Akram, Ranil Abeynaiyke, Athar Ali Khan, Ian Bishop, Simon Doull, Jeremy Coney and Kepler Wessels.

Also, following her highly successful stint commentating during the Women’s World Cup earlier this year, former Australia batter Melanie Jones, twice a Women’s World Cup winner in 1997 and 2005, will join the team for the women’s matches.

ICC chief executive Haroon Lorgat said: “We expect the ICC World Twenty20 to be the most viewed cricket event in the history of the game, which is a huge achievement considering it is just the second-ever staging of the ICC World Twenty20.

“Apart from providing entertainment and an economic boost to the global game, the ICC World Twenty20 is one of the ways we are reaching out and spreading the message of cricket across the world.

“ESS’s unrivalled coverage of the event brings the game alive in millions of homes and helps to create an interest where there was none while reinforcing the passion where it already exists.”

Former England captain Nasser Hussain added: “The first edition of the ICC World Twenty20 in South Africa was a brilliant tournament.

“It proved that Twenty20 was not just a slog-fest but had plenty of top-quality cricket played in highly-pressurised situations which tested the skill and temperaments of the best players.”

ESS managing director Manu Sawhney said: “We are very pleased to bring top-class international cricket action to more than 100 million fans in more than 218 countries across the globe as the second edition of the ICC World Twenty20 kicks off in England next month.

Nasser Hussain

Nasser Hussain highlighted the quality of cricket in the inaugural World Twenty20

“We remain committed to bring alive the game for fans and have lined up one of the most comprehensive and entertaining presentations possible that includes including high-definition coverage, innovative camera angles and some of the best experts from the world of cricket.

“We are confident of setting new benchmarks in the distribution of the game along with our partners across the globe.”

Former India batsman and ESS commentator Sanjay Manjrekar added: “The ICC World Twenty20 is where only the very best play against each other in a form of cricket that is redefining the entire sport.”

There will be 28 cameras as standard at each match. That is not including six Hawk Eye cameras that will give viewers an intimate perspective on all the key moments in the tournament.

With teams representing European territories outside the UK, including Ireland and Netherlands, Eurosport will also be showing 12 matches live on its normal feed with the remainder available on a pay-per-view basis.

That will ensure cricket reaches the homes of millions of Europeans with multi-lingual commentaries being presented in 10 languages, including Russian, French, German, Polish and Turkish.

Other languages covered by commentary in Europe are Greek, Hungarian, Italian, Romanian and Serbian.

There will also be live ball-by-ball coverage on radio and the internet, while SNTV and Reuters TV will be providing regular news access to ensure anyone who wishes to keep up to date with events can do so at the turn of a dial, a flick of the switch or click of a mouse.

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