Hard figures are Broad's concern
Stuart Broad can expect massive sums after his Ashes exploits, according to the PR experts, but the man himself is interested in a different type of figures.
All-rounder Broad’s role in England’s 2-1 victory over Australia led to estimatations of £2million in sponsorship deals alone will follow.
However, the 23-year-old, is more concerned with career statistics, by virtue of runs and wickets, than the number of noughts on cheques.
Speaking at the England team hotel in London, in the aftermath of the 197-run series-sealing win at the Brit Oval, Nottinghamshire’s Broad said: “You have got to make runs and take wickets and perform for England for other things to happen to you.
“They are certainly not a primary vision of mine. I want to play 100 Test matches for England, I want to be the highest one-day wicket-taker for England but, more importantly, I want to win World Cups for England and Ashes series in Australia.
“I want to make England the best team in the world and that prospect is the thing that really excites me the most and makes me want to get out of bed every day when I have bowled 30 overs the day before.”
Broad’s 5-37 on Friday afternoon set up the fifth npower Test win and boosted a series return which appeared fallow midway through.
He finished the campaign as England’s leading wicket-taker with 18 and, allied to his two half-centuries, meant he was one of the team’s most prolific performers.
He is also on course to reach his career target of averaging above 30 with the bat and below it with the ball - his current returns are 30.68 and 35.78 respectively.
“I am not massively stats-driven but stats don’t lie,” Broad said. “Anyone in international cricket with a bowling average of under 30 is doing fantastically well.
“You see the likes of Dale Steyn, and people like this, who are down at about 21.
“If I could have a bowling average of under 30 and a batting average over 30 I would be a very happy boy.
“But I have got a lot of hard work to do because if my batting average is to stay near 30 I have got to start scoring hundreds.
“In the next couple months I am looking to develop my batting. It is a mindset because I believe I can do it.
“As soon as I get to 30 I start thinking, ‘Right, where can I hit this ball’, rather than a batsmen who thinks, ‘Right, I’ve got to 30; let’s go and get 70 and 80’. That is the mindset that I can change.
“At certain stages in this series I have played my shots and it has come off for me. But I have also had chances were I could have gone on and played a really telling score and that is my next vision.”
The events of the past 72 hours have cast Broad as a potential poster boy for a new generation of English sport, particularly given the passing of Andrew Flintoff from Test cricket.
Having slayed Australia in such a high-profile contest, his life has unquestionably changed from just a week ago.
“I’ve not been aware of what’s been happening,” he said. “It has been a tough couple of days and I have barely left my room - it has been room service, sleeping and playing cricket.
“I’ve not been aware of extra attention but that is something that is out of my control anyway.
“It is an exciting time. I have got some very good people around me. My old man has experienced winning an Ashes and has been successful and my mum is a very grounded person and if I ever put a foot out of place she would tell me.”
He added: “I haven’t got the body to be posing in my underwear like David Beckham.
“I think whenever you play international sport it is quite high pressured and there is a lot going on. I have dealt with that well in the last couple of years and I don’t think that will change.
“I am focused on my training and, having grown up in a sporting family, that is something I have always been used to.
“My dad has always said that cricket comes first. If you get your runs and wickets then everything else will take care of itself.”
Reality will hit home for Broad tomorrow as one of six of the successful Oval XI who fly to Belfast for Thursday’s one-day international against Ireland.