Marston's beer at Test venues
Marston's, the brewers of the official beer of the England cricket team, have announced that they will become the supplier of British beer to English Test match grounds.
The three-year agreement, brokered by Frontiers Group UK, means spectators will be able to enjoy beers like Marston's Pedigree and Marston's Smooth while at the match.
Marston's will have the exclusive beer rights to perimeter branding, tri-vision boards behind the wicket and poster sites at international cricket fixtures until the end of the 2009 cricket season.
Peter Jackson, marketing director of Marston's Beer company said: "This new agreement adds to our already uncompromising commitment to English cricket on a local and national level and will substantially increase Marston's brand awareness during the course of the domestic and international season.
"It's the perfect partnership between two of England's greatest institutions."
The deal adds to Marston's existing agreements to provide beer to Derbyshire, Gloucestershire, Somerset, Surrey (The Brit Oval), Warwickshire, Worcestershire County Cricket Clubs - as well as with the MCC at Lord's Cricket Ground.
The Test match grounds included in the deal are Chester-le-Street, Edgbaston, Headingley Carnegie, Lord's, The Brit Oval and Trent Bridge.
Nick Hoyle, Frontiers group sales director said: "We are delighted to welcome Marston's into our family of partners and look forward to building a very successful relationship over the next three years."
The West Indies and India tour England next summer, followed by visits from South Africa and New Zealand in 2008, and Australia and Zimbabwe in 2009, all offering unrivalled brand exposure for Marston's.