Cricket Foundation enlists Brit support

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Chance To Shine

Pupils at St Thomas Primary School in Exeter mark the fifth anniversary of the Chance to Shine campaign in May

The Cricket Foundation announced today that Brit Insurance has signed a four-year partnership in support of Chance to Shine.

Brit Insurance, the official lead sponsor of England cricket, will support the charity’s 10-year campaign to educate through cricket 2million children in a third of state schools by 2015.

From today, the core campaign will be referred to as ‘Chance to Shine supported by Brit Insurance’.

The Cricket Foundation’s National Cricket Day, a day of cricket-themed activity in hundreds of schools across the country on June 23, will become ‘Brit Insurance National Cricket Day’.

Over 1,000 schools were involved last year and pupils from Newcastle to Newquay will once again take cricket from the playground to the classroom.

Brit Insurance will donate the England team mascots for all international matches. Boys and girls from local state schools across the country will enjoy the unique experience of joining the captains on the field for the coin toss.

The impact of Chance to Shine in communities nationwide will be recognised annually at The Brit Insurance Achievement Awards which this year takes place on October 12 at Lord’s.

Wasim Khan, chief executive of the Cricket Foundation, said: “Now is an ideal time, halfway through the Chance to Shine campaign, to partner with Brit Insurance as they continue to build their involvement within the world of cricket.

“Chance to Shine is starting to make a real impact, creating sustainable cultures and reviving cricket in thousands of state schools nationwide and the support of Brit Insurance will help us achieve our aims to help educate through cricket two million children in state schools by 2015.”

Dane Douetil, chief executive of Brit Insurance, said: "As a major supporter of cricket in the UK we are committed to the game at all levels to allow people from diverse cultures and backgrounds to get involved.

“Our existing profile and involvement in the game supported our decision to create a partnership that uses cricket as the catalyst to make a positive difference in our local communities.”

Chance to Shine supported by Brit Insurance is one of the biggest school sport development initiatives ever undertaken in Britain.

Last week, the Cricket Foundation marked its fifth anniversary and the one millionth child to benefit from their £50million programme.

In 2010, Chance to Shine will operate in around 4,000 state primary and secondary schools, through 422 clubs across the country, and will reach over 400,000 girls and boys.