Cockspur brings Caribbean spirit to the British summer
Following on from England’s triumph in Barbados on Sunday, Cockspur Rum are set to bring more Caribbean spirit to the British summer as they enter the third year of the phenomenally successful sponsorship as ‘official spirit’ of the Test Match Grounds.
The sponsorship has helped to raise the profile of the brand both in the UK and internationally, introducing Cockspur golden rum to thousands of cricket fans via the ever popular Cockspur Rum Shack.
This is also the third year the brand has sponsored the Cockspur Club Twenty20, the England and Wales Cricket Board’s showcase recreational club competition. A hugely popular tournament, it has captured the imagination of club cricket across England and Wales giving four teams the opportunity to play in front of the Sky cameras live on Finals Day, which this year will be played at The Rose Bowl on Thursday, September 23.
Bournemouth Cricket Club, worthy winners of the competition in 2009, will commence defence of their title this month.
The overall winners will be flown to Barbados to attend the 33rd edition of the Rumsey Pro Am in Barbados in November as guests of the Barbados Tourist Authority.
Cockspur are delighted to be working in tandem with the Barbados Tourist Authority who is supporting this year’s Rumsey Pro Am.
Cockspur are also a senior commercial partner to the Professional Cricketers' Association (PCA), supplying Cockspur Rum to all PCA events. The PCA secures player appearances at PR and promotional events and these will be used to support the regional and finals day of the Cockspur Club Twenty20.
PCA Ambassadors include the likes of Alec Stewart, Darren Gough, Mark Butcher, Dean Headley, Devon Malcolm and Phil DeFreitas.
David Smith, Cockspur’s global brand director, said: "Cockspur aims to become the most visible of all the golden rums brands as we continue to develop a strong presence within the UK via the Test Match Ground partnership and experiential marketing programme. We are delighted to be supporting the recreational Twenty20 format of the game here in the UK.”
Mike Gatting, ECB Managing Director – Cricket Partnerships, added: "The calibre of the Cockspur Club Twenty20 has now attracted a network of official supporters such as Surridge and Total Turf Solutions who now offer participating clubs sensational deals on products and services.
"Clearly the recreational game is going from strength to strength and we are all looking forward to another highly competitive tournament played in the highest spirit of the game."