Tournament gets TV reach

England Women

Sky Sports will be featuring England live during the tournament

ICC’s broadcast partner ESPN STAR Sports is all set to take women’s cricket to the next level when it televises seven matches of the ICC Women’s Cricket World Cup 2009, starting with the Australia and New Zealand match at the North Sydney Oval tomorrow, Sunday 8 March.

Following on from its successful broadcasting of the inaugural ICC World Twenty20 in South Africa in 2007 and the ICC U/19 Cricket World Cup in Malaysia last year, ESPN STAR Sports has ensured that a global audience of billions will get to see the best of the best in women’s cricket.

The broadcast schedule for the eight-team tournament will see all matches at North Sydney Oval televised, also including two other group stage matches, three Super Six stage matches and the 22 March final.

A full list of official broadcasters can be found at: iccwomensworldcup.yahoo.net

Charlotte Edwards

England skipper Charlotte Edwards

This includes Sky Sports in the UK, who will show England's games with India (March 10) and Pakistan (March 12) live.

All eight participating nations will have live television coverage of the tournament in their home countries and it will also be televised in countries like China, Fiji, Hong Kong, Indonesia, Singapore and Tanzania.

ESPN STAR Sports and its licensees will service cricket’s traditional heartlands in South Asia, England, Australia, New Zealand, Sri Lanka and the coverage will also be seen across the continents of Africa, throughout the Middle East, Pacific Islands and in the nations of the West Indies.

In addition to this, ESPN STAR Sports will stream the games live on their website in certain territories and the service will be available free of charge. This ensures that this tournament will have a reach of well over 200 countries and can be viewed in mainland Europe and South America.

ESPN STAR Sports has lined up an experienced combination of men’s and women’s commentators for the tournament that includes former Gloucestershire and Glamorgan left-arm fast bowler Alan Wilkins, former Pakistan captain Wasim Akram, former New Zealand fast bowler Danny Morrison, former Australia women’s captain and lead run-scorer in women’s cricket Belinda Clark, former New Zealand women’s captain and her country’s most successful batter to date Deborah Hockley and former Australia batter Melanie Jones who scored 1,028 runs in 61 ODIs and also played in five Tests.

Clark, who scored 4,844 in a brilliant career, said: “It is great that ESPN STAR Sports is covering seven matches live which means the sport will go to a worldwide audience as never before.

“These are great and exciting times for women’s cricket and I am pleased to see that everything is being done for the promotion and development of the game. I am sure the players will remember of this tournament for a very long time.”

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