Event partners are adding value
Posted in NatWest CricketForce 2011
Not enough partner organisations are capitalising on the publicity opportunities presented by NatWest CricketForce relying solely on the efforts of the cricket club they have helped to generate publicity. Yet a variety of opportunities are available to them.
Inviting employees to follow the planning ‘ups and downs’ of the event by joining the blog accompanying the event, signing up to the Facebook page covering the event and following tweets about the event are just three possibilities.
Some event partners of NatWest CricketForce@Sawley & Long Eaton Park CC have agreed to be interviewed on the day by Y8 students from Wilsthorpe Community School, who are making a DVD record of the event.
Some partners are inviting employees to participate by volunteering on the day—through their intranet and company newsletters.
Finally some organisations are issuing press releases to their trade magazines announcing their participation in the event. Others are preparing post-event news releases.
An example of an organisation capitalising on their support of NatWest CricketForce@Sawley & Long Eaton Park Cricket Club is Lafarge Aggregates and Concrete Ltd, who have placed a news report in the media centre on their corporate web site.
Have a look go to - Lafarge backs cricket’s big weekend