Our Strategy

The ECB’s five-year strategy, Inspiring Generations, to grow the game was launched in 2020 with the aim to inspire a new generation to believe that ‘cricket is a game for me’.

ECB’s five-year plan: Inspiring Generations

We want to encourage more young people to form a lifelong relationship with cricket from an early age, to be passionate about the game throughout their lives, and pass this passion on for generations to come.

Beyond just a new generation, we want people and communities to be united by the feeling that cricket is a game for them. This transcends simply participating, volunteering, following or attending, and gets to the heart of how people perceive cricket – as a game that has something to offer everyone.

Inspiring Generations is being delivered through six priorities: