Transform women’s and girls’ cricket
Women’s and girls’ cricket is the biggest growth opportunity for the game. Our aim is to make cricket a game that is truly gender-neutral with women and girls being properly represented across the whole game.
The Transforming Women’s and Girls’ Cricket plan, which was launched in late 2019, tackles the following five key areas with an aim to invest at least £20m by the end of 2021 and £50m across during this strategic period of 2020-24. Considerable progress is already being made:
Participation: Since launch 933 cricket clubs have a women’s or girls’ section, up from 78 in 2019.
Pathway: There has been unprecedented investment into girls’ county age groups and a Talent Development framework launched.
Performance: Eight new Regional Directors of Women’s Cricket were appointed in 2020 in addition to the award of full-time domestic contracts to 40 players.
Profile: In September 2020, the third Vitality International T20 between England Women and West Indies Women received a record peak TV audience of 1 million across BBC and Sky Sports.
People: In late 2019 Lisa Keightley became the first full-time female head for England Women; more than 600 South Asian women have been trained as activators for the All Stars programme as part of the Dream Big campaign.