The Principal Partner for England Cricket, including England Men, Women, Lions, Disability and England age-group teams

cinch has stepped up to the crease as the official ECB Principal Partner. The innovative e-commerce business and one of Britain’s fastest-growing online used car retailers, takes on the Principal Partner role across Men’s, Women’s, England Lions, Disability and England age groups teams.
cinch provides a faff-free way to find and buy a used car online, giving customers more choice, with more ease. cinch is committed to putting drivers first, providing thousands of quality checked cars to browse through and a Matchmaker tool to help narrow your search. Once purchased, the car is delivered to your door and you get a 14-day money-back guarantee should you change your mind.
cinch like to keep things simple. They want to make it easier for people to get into cricket, so it’s a commitment that’s grassroots up, supporting all the young players who’ve just started dreaming about scoring a ton or sending down their first bouncer. And they’ll be having some fun along the way! Keep an eye out for some entertaining cinch content throughout the season.
For more information on cinch and its partnerships, visit and check out cinch on Twitter, Instagram, Facebook and TikTok.