Developed as part of a range of ECB initiatives aimed at making cricket a game for everyone, the ECB’s ‘Inspiring Generations’ Strategy is a five-year strategic plan which aims to connect communities and inspire current and future generations through cricket activity. Our strategy has adapted to reflect the impact of COVID-19 and we are looking to future-proof the game and its facilities.
One of the key priorities of the strategy is to increase the number of people playing cricket recreationally through a strong, sustainable and inclusive club network which ensures that everyone is made to feel welcome and an integral part of the club cricket landscape. The Creating Welcoming Environments document is intended to provide guidance for cricket clubs to help make cricket facilities more inclusive and welcoming to all, by creating better environments for everyone using them and to encourage a more diverse range of people to join cricket clubs and get involved in the game at a recreational level. Club facilities are an important factor in ensuring that everyone, regardless of age, sex, sexual orientation, race, faith or disability, feels comfortable within the club environment.