Why the ECB are supporting local Trussell Trust foodbanks
Following the launch of the ECB’s Together Through This Test initiative, in which we have been inspired by the heroic efforts of the cricket community in response to the pandemic, we are looking at different ways cricket can connect communities and support those in need at this incredibly difficult time.
We are supporting the Trussell Trust, a leading UK food poverty charity, to provide an off the shelf solution for clubs and community groups to provide additional supplies to their local foodbanks.
Food and cricket fit hand in hand, and while the season as we know it has been affected, the cricket family can still play a vital role in supporting those areas of the community most in need.
To find your nearest Trussell Trust food bank, click here
What is the Cricket Tea-A-Thon?
The Cricket Tea-A-Thon encourages cricket clubs and community groups across England and Wales to register and become food collection points, donating goods to their local Trussell Trust foodbank.
Donating items that you would have used to make your weekly cricket teas, including tea, coffee, biscuits and fruit juice as well as items such cereal, toiletries and baby supplies will support some of the most vulnerable families in our local communities.
To mark this initiative, we’ll be celebrating everything that is great about cricket and food, by hosting a virtual cricket tea event at ‘tea’ on day two of the second Test against the West Indies to get clubs, volunteers and families across England and Wales sharing their own cricket tea and donating products to their local clubs.
How to get involved
Register to become a Trussell Trust food collection point by clicking below. Following registration, clubs will receive a resource pack providing everything you’ll need to set up your collection point, promote donation to your members, players, supporters, and local community and how to find out more about your local Trussell Trust food bank.
We encourage you to share pictures and videos of you collecting and donating with the hashtag #CricketTea on social media.
What the cricket family is already doing to support alleviating food poverty
Edgbaston Foundation and Thrive Together Birmingham
The Edgbaston Foundation, in partnership with the charity Thrive Together Birmingham, has been working with Bears fans, local residents and furloughed staff to encourage the donation, collection and redistribution of non-perishable food items to support local food banks and community groups in need. Food has been donated at the nearby St. Mary and Saint Ambrose Church every Friday before being stored and repackaged at Edgbaston’s Exhibition Hall and then distributed on to local food banks and community groups.
Six weeks on from opening the community food hub as part of the Edgbaston Foundation’s and Warwickshire County Cricket Club’s response to COVID-19, Ravi Masih, Head of Community Engagement at Warwickshire CCC and lead of the Edgbaston Foundation, said: “We’ve had a phenomenal response from Club supporters and local residents who have donated more than 8.5 tonnes of items worth over £32,000, which we have subsequently repackaged for delivery to those in need”
On Saturday 30th May, Rainham Cricket Club in Essex opened its doors as a collection point for all members to drop off food donations intended for Rainham Foodbank. The total amount of food collected within the three hours allocated was a whopping 473kg.
The club were helped by a concerted social media drive in advance to raise awareness of the event. The connection with members was vital and hugely successful.
Merstham Cricket Club
Volunteers at Merstham Cricket Club in Surrey have been running a series of Cricket Teas with a difference. During the window of the typical tea interval on a Saturday, members of the local community have been encouraged to bring down produce to support two local foodbanks. Linking with local businesses and community groups, the first event was so successful they have now run three events with no doubt more to come during the summer.
Essex Cricket and the local community
During May, Essex Cricket began a campaign called the “Alternative Cricket Tea”. They worked with eight clubs across Essex to support with food collections for Chelmsford Foodbank. The campaign was supported by club members, players, supporters and local residents.
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