Ruth Strauss Foundation 5m

#RedForRuth raises record £1,204,447

This year's #RedForRuth raised over £1m for the Ruth Strauss Foundation.

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#RedForRuth raises record £1,204,447

#RedForRuth 2021

  • The second LV= Insurance Test Match England vs India supported the Ruth Strauss Foundation, the charity founded in memory of Sir Andrew Strauss’ late wife Ruth
  • This year, fundraising was in aid of its new Family Support Service
  • Charity has set a new record total of £1,204,447 thanks to the support of LV= Insurance, Sky Sports and the wider media, the ECB, MCC, Lord’s crowds, the cricket family and beyond


The Ruth Strauss Foundation is bowled over to announce that it raised £1,204,447 during the second LV= Insurance Test at Lord’s, which included #RedforRuth day on the second day of the Test. This surpasses the amounts raised in 2020 and 2019 - an incredible feat for a charity that is less than three years old and testament to the unwavering support of the cricket family.

The total raised means the charity, founded by Sir Andrew Strauss in memory of his late wife Ruth, can accelerate its plans for its Family Support Service. This provides much-needed pre-bereavement support for families with dependent children, where a parent is told they don’t have much longer to live. The charity will now be able to be there for more families facing grief, helping them manage very difficult conversations and ensuring the children are as prepared as possible for the future.  

Sir Andrew Strauss commented: “It has been an extraordinary week for the Ruth Strauss Foundation. From seeing children supported by our charity ring the five minute bell on Friday to Joe Root saying he was thinking about the Foundation during his incredible batting spell, to standing with Mark Chapman on the pitch sharing our stories of facing grief, this year’s Red for Ruth has been my proudest yet. Ruth would have been utterly humbled and delighted by the generosity of the crowds and the cricket family, as am I. Your generosity means so much to me but more importantly it means we can help even more families than we could have expected prepare for grief, death and dying. From the bottom of my and my boys’ hearts: thank you.”

Every day, more than 64 parents will be told they have a terminal diagnosis – that’s 23,600 every year and 41,000 dependent children bereaved annually. During the second Test alone, the charity has been approached by at least 60 families with dependent children where a parent has been told they don’t have long to live and are unsure of how to break the news to their children. The Ruth Strauss Foundation Family Support Service will now step in to help.

Strauss continued: “In addition to the incredible funds raised, Red for Ruth is also about raising awareness, breaking taboos and, in Ruth’s words, helping families ‘Do death well’. To know because of the wonderful support we’ve had, sixty more families are not facing grief alone and many more up and down the country will be supported over the coming months is exactly what Ruth wanted.”

Karina Murtagh, Ruth Strauss Foundation Chief Executive Officer explained how the record total will help: “Thanks to the immense support of the cricketing community and beyond,  we will now be able to scale up our Family Support Service faster and really drive the development and roll out of our Training Programme, to a wider cancer care team. Apart from enabling us to support even more families across the country, it will mean we can reach them sooner, so that more families are supported the instant they receive the news of a terminal diagnosis – rather than having to search for support for themselves.”

Tom Harrison, ECB Chief Executive Officer said: “It is absolutely brilliant news that the Ruth Strauss Foundation have raised this record total. That money will help families in need during their darkest hours and fund vital research into non-smoking lung cancers. Everyone in the cricketing family should feel incredibly proud of what has been achieved over the past few days.”

Guy Lavender, Chief Executive and Secretary of MCC commented: "It has been an honour to host the Red for Ruth day at Lord’s in support of the Ruth Strauss Foundation. It’s a remarkable milestone that the charity has reached over £1 million and we are delighted that our Members and spectators have shown such incredible support by donating to this vitally important cause throughout the duration of the Test Match at Lord’s."

Heather Smith, Managing Director at LV= General Insurance said:  “The Ruth Strauss Foundation is such an important charity and we’re delighted to play our part in promoting the vital role it plays providing pre-bereavement support for families.”

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About the Ruth Strauss Foundation

Early 2018, Ruth Strauss, wife of Sir Andrew Strauss the former England cricket captain, was diagnosed with an incurable lung cancer that affects non-smokers.  Ruth died on December 29th 2018; she was 46 years old and mother to two children, then aged 10 and 13. In her memory, Sir Andrew launched the Ruth Strauss Foundation to:

  • Provide emotional support for families to prepare for the death of a parent
  • Raise awareness of the need for more research & collaboration in the fight against non-smoking lung cancers.

41,000 children face the death of a parent annually. The charity believes every family with a child facing the death of a parent should be offered professional, emotional support to prepare for the future. Without the right support, families can struggle to process grief and this can particularly affect children's future wellbeing. A research study showed approximately half of the children who face the death of a parent from cancer experience unresolved grief up to nine years later.


About the Family Support Service

The RSF Family Support team will help families prepare for grief, death & dying by providing support and guidance to parents on how to start the difficult conversation with their children about their terminal diagnosis. By encouraging families to maintain an open and honest dialogue, children avoid internalising questions, worries or fears, and are able to focus as a family on making the most of the remaining time with the dying parent. 

To make a donation or to find out more, please visit:


About LV= General Insurance:

  • LV= General Insurance provides car, home, pet, travel, landlord breakdown and home emergency insurance to over 7 million customers in the UK.
  • We’re the UK’s third largest personal lines insurer with just over £2 billion in annual premium income.
  • We offer our products and services directly to consumers as well as through intermediaries, including brokers, affinity partners and IFAs. 
  • LV= General Insurance uses the LV= brand under licence from the Liverpool Victoria Financial Services Group and the L&G brand under licence from the Legal & General Group.
  • We are part of the Allianz Group, one of the world's leading insurers and asset managers with more than 92 million retail and corporate customers. 
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About Marylebone Cricket Club

There are few clubs in the world that have made as big an impact on any sport as MCC has made on cricket. From its iconic ground in north-west London, MCC has led the game for over 200 years and helped take it from a national pastime to a global obsession.

At our heart is Lord’s, the Home of Cricket. Taking care over every detail, we’re dedicated to growing its reputation as the most celebrated and admired venue in cricket. Everything we do is for the good of the game; from working with local communities to growing cricket’s global influence.

Founded in 1787, MCC is recognised as the sole authority on the game’s Laws. There are approximately 18,000 Full and 5,000 Associate Members of MCC.


About Lord’s Cricket Ground

The first match ever played at ‘Lord’s Cricket Ground’ was in 1787, when businessman, Thomas Lord set up a new ground in what was then known as Dorset Fields. Moving twice since then, in 1811 and 1814, Lord’s Ground has resided at its current location in St John’s Wood for over 200 years.

As well as hosting some of the most memorable international matches in history, Lord’s has recently hosted the finals of both the Men’s and Women’s ICC Cricket World Cup. In 2017, England’s women defeated India in a thrilling final and 2019 saw England’s men claim victory over New Zealand in a dramatic super over, creating sporting history as ‘the greatest cricket match ever played’.

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