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Inaugural ECB & BFI filmmaking course concludes at LV= Insurance County Championship finale

The course, run by ECB and BFI, funded by the LV= Insurance supported #Funds4Runs initiative, saw five aspiring filmmakers learning new skills to help promote their grassroots clubs.

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Inaugural ECB & BFI filmmaking course concludes at LV= Insurance County Championship finale

The filmmakers interview Warwickshire's Paul Farbrace

October 2021 has seen the successful completion of the inaugural bespoke filmmaking course First Run: BFI Filmmaking and Production for Sports, created by the England and Wales Cricket Board (ECB) in partnership with the BFI (British Film Institute) and funded by the LV= Insurance supported #Funds4Runs initiative.

The final assignment saw four of our five aspiring filmmakers visit Edgbaston for the opening day of the final round of the LV= Insurance County Championship game between Warwickshire and Somerset, a game where the home team would eventually claim the County Championship title. It was also the first time they had all met in person after a summer of weekly remote learning sessions with their tutor.

The students, Aaishah Amjad, Ashley Scott, Haseeb Bajwa and Holly White, having received a great welcome from everyone at Warwickshire, were allowed behind-the-scenes and pitch-side access to film throughout the day. They also conducted interviews with the head coaches of both sides, Mark Robinson & Jason Kerr, Warwickshire CCC Director of Cricket Paul Farbrace and Warwickshire & England legend Ian Bell.

The opportunity to film at a live cricket match was a fantastic experience for the group, variously describing it as “amazing”, “unforgettable” and a “fantastic way to round off the course together”.

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BFIxECB: First Run filmmakers conclude their course at Edgbaston

Four aspiring cricket filmmakers attended the LV= Insurance County Championship match between Warwickshire and Somerset to film their final projects as part of the BFI x ECB 'First Run' programme, funded by #Funds4Runs


Each student will now produce a showcase film from the day to accompany a short documentary of their experiences which has been created by course tutor, Sa-Ra Zwarteveen using content created by the group on the day.

Sa-Ra said, “I am so pleased that the students have enjoyed the day and also the course as a whole. More importantly they have all achieved their aim of learning film-making skills which they can put to good use encouraging others to enjoy cricket.”

All the students have a passionate connection to cricket:

  • Holly is a university student in Exeter who wants to promote her local cricket club, Fonthill Park CC by creating engaging content to attract new players.
  • Haseeb is a cricket coach from Middlesex who wants to inspire passion for the game through his You Tube videos.
  • Aaishah from Liverpool wants to attract more women and girls into her club, Sefton Park CC
  • Ashley, a student at Solent University in Southampton, wants to promote his home club, Northampton Saints CC where he is a junior coach.
  • Jess Ward, who was unfortunately unable to attend Edgbaston due to her job as a Club Development officer for Worcestershire Cricket Board keeping her busy, is looking forward to developing impactful social media campaigns to help work.

#Funds4Runs is a £1m investment jointly funded by the ECB and LV= Insurance to support areas of recreational cricket affected by COVID-19, including supporting clubs to offer facilities and programmes that help improve diversity and inclusivity within cricket.

Click on the links below to watch each final assignment film, showcasing all the skills developed by the students during the First Run course. Aaishah, Ashley, Haseeb and Holly each deliver a personal view of their day at Edgbaston. Because Jess was unable to attend she has created a wonderful insight into her life in and around cricket.  The ECB, BFI and LV= Insurance are delighted that the inaugural course has delivered in such a positive way for all five students.

Haseeb Bajwa

Ashley Scott

Holly White

Aaishah Amjad

Jess Ward

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