For the first time ever, all of England’s matches in the 2017 ICC Women’s World Cup will be shown live, while the ICC have also vastly increased the prize money on offer.
Every match of the Women’s World Cup will be available to watch, with the ICC announcing that those matches not broadcast on TV will be streamed live.
Thirty-one matches will be played from June 24-July 23, with 10 to be broadcast on Sky Sports in the UK and the remaining 21 now also available to fans.
ICC Chief Executive Dave Richardson said: “The change will not happen overnight but the women’s game is crucial to the global growth of cricket. There is undoubtedly an audience for it – there were almost 18 million views of highlights of the Women’s World Cup Qualifier earlier this year – and we need to grow that further. There is greater depth in the women’s game and that is leading to increased competitiveness which is what fans want to see.
“We think the Women’s World Cup this summer will be a turning point in the history of the game. There is growing interest globally in women’s sports and we want cricket to be front and centre of this and lead by example.”
The ICC have also increased the prize money on offer, raising the pot ten-fold from the 2013 tournament’s total of $200,00 to $2m.
With England’s World Cup opener against India at Derby already sold out news that there will be other avenues to watch the action this summer will be welcome, especially for those fans unable to attend in person.
Captain Heather Knight is delighted with the news that more of England’s fans will be able to keep up with their fortunes: “It’s really great news that all of our matches during the ICC Women’s World Cup will be shown live. It’s exciting that we’ll hopefully be able to attract an even bigger audience, in addition to the fans who are coming to the matches and watching on Sky Sports.
“The women’s game has made such massive strides over the past couple of years and this is another step in the right direction. It’s important that every game of the World Cup is available to watch, and maybe it will help introduce our sport to new fans across the world.
“Hopefully there’ll be some young girls in the UK who fall in love with the game this summer, whether they’re watching on a computer, on TV or live in the ground.”
England Women’s World Cup schedule
24 June – England v India, Derby
27 June – England v Pakistan, Leicester
2 July – England v Sri Lanka, Taunton
5 July – England v South Africa, Bristol
9 July – England v Australia, Bristol
12 July – England v New Zealand, Derby
15 July – England v West Indies, Bristol