LV= General Insurance and ECB are partnering to deliver #Funds4Runs

LV= General Insurance and ECB are partnering to deliver #Funds4Runs

ECB and LV= present #Funds4Runs

What is #Funds4Runs?

As COVID-19 continues to impact us all, LV= General Insurance and the ECB have partnered to bring to life a £1million fund – #Funds4Runs – providing financial support across the grassroots cricket community, giving free cricket places for children in deprived areas.

The fund will be focused on recovering and rebuilding the lives of children across four key areas:

  1. Those from deprived backgrounds
  2. Those from diverse communities
  3. Those within disability groups
  4. Those taking part in women's and girls’ programmes

Additionally, the fund ties into three core ECB objectives: 

  • Connecting communities and improving lives through cricket
  • Increasing the relevance of cricket locally with non-cricket stakeholders
  • Growing long-term engagement with cricket in communities
#Funds4Runs will provide financial support across the grassroots cricket community

#Funds4Runs will provide financial support across the grassroots cricket community

Current initiatives

The fund is already supporting two live projects, expanding the existing All Stars Cricket programme and supporting a brand-new partnership with the British Film Institute.



All Stars Cricket

Expanding the existing All Stars Cricket programme, providing a fantastic first experience of cricket for all children aged 5-8 years-old. The programme is designed to introduce children to the sport, teaching them new skills, helping them make new friends and have a great time doing so.


#Funds4Runs will fund subsidised places and facility hire in areas of deprivation, in the first instance in Hayes and Canning Town in London, and Thurmaston just outside of Leicester.


This funding of All Stars projects will be extended to urban areas in every county region across the country.


British Film Institute

#Funds4Runs will provide cricket clubs with the exclusive opportunity to apply to enrol in a filmmaker programme – titled First Run – delivered by none other than the British Film Institute (BFI).


Successful applicants will undertake a course led by some of the country’s leading film professionals. It will equip them with filmmaking, editing, communication, planning and project skills, enabling them to create a variety of compelling video content on behalf of their club – whether that is a YouTube channel or digital storytelling via the club’s social channels.


Details on how to apply for the filmmaking course will be released later this year, with the course starting in 2021.

How can my club or centre get involved?

Financial support from #Funds4Runs will be accessible to affiliated clubs, All Stars Cricket centres, community organisations, County Cricket Boards and Cricket Wales.

Interested clubs/organisations can download and fill out the Expression of Interest (EOI) form below for #Funds4Runs following the details provided.

Please read the guidance notes and FAQs before filling out the EOI form.

The ECB will oversee the administration and determine financial approval while working collaboratively with local counties to ensure priorities in their local areas are met.

If you have any questions about the application process, please contact

EOI forms and FAQs

#Funds4Runs guidance notes – here

#Funds4Runs FAQs – here

Download the Expression of Interest (EOI) form – here

Download the Expression of Interest (EOI) form (CCB and Foundations only)here

Find out more about the initiative at

Become a Supporter

Join for free today and you'll get all these member benefits:

  • Priority access to buy England tickets

  • Extended highlights and in-play clips

  • Unique competitions

  • Breaking news from behind the scenes

There was an error saving your preference.

ECB Lion Logo