ECB and Etihad Airways signed an agreement for the carrier to become England cricket’s first ever official airline.
All England national squads across men’s, women’s, age-group and disability cricket fly with the national airline of the United Arab Emirates.
Peter Baumgartner, Chief Executive Officer of Etihad Airways, said: “The welcome addition of the England cricket team to our growing portfolio of global sporting associations demonstrates our commitment to the UK market and also to major international sporting events.
“Cricket enables Etihad Airways to create strong synergies between the key cricket playing nations and our major flight networks across the Indian subcontinent, Australia and the UK. Cricket forms an important part of our international marketing strategy, providing us with an ideal platform to further build our brand in the UK, and create a deeper connection with our guests through supporting one of England’s favourite sports.”
In addition to the England cricket team, Etihad Airways’ sports sponsorship portfolio includes Manchester City Football Club, the Indian Premier League’s (IPL) franchise cricket team – the Mumbai Indians, the Etihad Stadium in Manchester, Etihad Stadium in Melbourne, GAA Hurling All Ireland Senior Championship, Major League Soccer in the US, and the Formula 1 Etihad Airways Abu Dhabi Grand Prix.