Foster's – official lager of England Cricket

Cricket? And Foster’s? Why the hell not?!

Cricket is a sport that we absolutely love… and we’ve got a history of supporting. So after an extended tea break, we’ve dusted off our whites, practiced our ‘Howzats?!?!’ and are getting ready for a year of superb cricketing action.

We’ve got great plans too, for fans in the grounds we’ll be giving you the opportunity to get involved for a chance to win big. For those fans who aren’t lucky enough to get to a live game, you’ll still be able to get involved whether you’re in the pub with your mates, or enjoying the action from the comfort of your home, Foster’s will be bringing you a summer of great cricket action.

Foster’s has an historic relationship with cricket and will use the sponsorship to target cricket fans and TV viewers as part of a wider marketing campaign based around the theme - ‘Why the hell not?!’

David Forde, Foster’s UK Managing Director, said: “We’re thrilled to team up with England Cricket. It’s been a decade since we last sponsored the sport in the UK and what a time to start again. England are playing a brand of cricket that has excited the public in all three forms of the game. Cricket has one of the widest fan bases of any sport and Foster’s is one of the best-selling lagers in the country – it’s a winning combination.”

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