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Hardys – Official Wine of England Cricket

Hardys has been the Official Wine of England Cricket since 2014. During this time the UK’s largest wine brand has run a whole host of activity, including:

  • giving fans the chance to try Hardys at England matches
  • championing the heartbeats of grassroots cricket by rewarding them with Hardys and supporting the NatWest OSCAs
  • celebrating England and local cricket players’ standout performances with bespoke #VintageMilestone bottles
  • partnering with Stuart Broad as an ambassador and featuring him in a tongue-in-cheek advertising campaign on Sky Sports
  • 882 England Cricket tickets given away every 24 hours via bottles of Hardys

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